It’s hard to imagine a life without social media, right? From children to senior citizens, everyone is spending some part of the day on their favorite social platforms. The interesting thing is it’s not only great for connecting with friends and family. Social media is an ideal tool for businesses to connect with their target audience and achieve marketing goals. And if you’re reading this, you’re wondering if social media marketing is a good career. By the end of this post, you’ll know it’s the right path for you. Let’s get started.
Is Social Media Marketing a Good Career? (Everything You Should Know)
What is Social Media Marketing
Social media marketing involves using platforms like Facebook, Instagram, Twitter, and LinkedIn to promote a product or service. In a social media strategy, you create helpful and relevant content, engage with followers, use paid ads, and analyze your progress. You can use social platforms to achieve a variety of marketing goals, which may include:
- Increasing brand awareness
- Generating traffic and leads
- Sell a product or service
Why Social Media Marketing is Important?
There are several reasons why brands prefer social media over other marketing channels:
Cost-effective
You can create social media accounts and start publishing content for free. Organic social media marketing is a form of inbound marketing where you build a following with the power of helpful content.
Higher Engagement
Unlike most other marketing channels, social media lets brands engage with their prospects in real-time, helping them build relationships.
Brand Building
Because they have a huge audience, social media platforms can help you boost your reach and build a strong brand.
Data Analysis
Most platforms provide a wealth of data for brands to help them make better marketing decisions. For instance, Meta ads let you track performance and make tweaks in real-time.
Is Social Media Marketing a Good Career?
If you’re interested in digital marketing and content creation, social media marketing can be an extremely rewarding career for you. Here are some reasons:
Growing Demand
According to Statista, spending on social media advertising will surpass $230 billion by 2024. Brands need professionals to manage their social media pages and help them sell more through advertising. Clearly, there’s an increasing demand for professionals in this industry.
Variety of Roles
Social media marketing involves a variety of roles, including:
- Content creation
- Management
- Influencer outreach and negotiation
- Paid advertising
- Strategy development
- And more
Just pick a role that interests you, get good at it, and start offering it as a service. For instance, if you’re good at content creation, market yourself as an expert in that particular area.
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Flexibility
One of the best things about being a social media marketing professional is that you don’t have to stick to a routine, a company, or even a working environment. You can work any time of the day, from anywhere in the world, and with whomever you like. A lot of companies have started hiring remote employees. Plus, if you’re skillful, and know how to market yourself, there’s no shortage of freelance opportunities.
High Earning Potential
According to Glassdoor, the average salary for a senior social media manager is over $68,000 per year. However, the exact salary can vary depending on factors like your experience, company size & location, and your role. The best thing is there’s no cap on the income you can generate as a social media manager given that you have the right skill set and experience.
Global Reach
Thanks to social media, brands can now reach a global audience. As a result, professionals like you can work with companies and clients all around the globe.
Measurable Results
Social media marketing campaigns are easy to track and measure, which can help you stay on track. This also means you can build a strong portfolio and showcase tangible results to potential clients.
How to Start a Career in Social Media Marketing
Now that you know that starting a career as a social media marketer is worth it, let’s talk about how you can move forward.
Learn the Basics
Before diving into the practical world, familiarize yourself with essential social media marketing concepts. HubSpot has a detailed certification course on the subject.
Develop Your Skills
Skill development goes beyond taking online courses. Practice is a major part of the process when it comes to developing your social media marketing skills. Start by growing your own social media profiles and pages. If you’re not sure, offer your services at attractive rates to build your portfolio.
Build Your Online Presence
You can have all the right skills to be a successful social media marketer. But, if your potential clients don’t know about them, they’re of no use. To build a strong online presence, build your social media profiles and start engaging with relevant brands.
Get Certified
A great way to build your credibility as a social media marketer is by getting certified by reputable institutions or companies. Certifications help you stand out from the competition and demonstrate your skills and knowledge.
Keep Learning
Social media marketing is an evolving industry, which makes it important for marketers to stay up to date with the latest trends. Plus, keep learning new ways to use social media more effectively for promotions.
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FAQs
Do social media marketers get paid well?
Social media marketers get paid pretty well. In the US, the average salary of a social media marketer is over $43k per year.
Is social media marketing in high demand?
Yes, social media marketing is in high demand because businesses of all sizes need to promote their products on social media.
Is social media marketing a stressful job?
Social media marketing has its own challenges and stressors. However, it’s also one of the most rewarding careers.
Is Social Media Marketing a Good Career: Wrapping Up!
Social media marketing can be a great career if you like content creation, advertising, and digital marketing. Here’s a quick recap of the benefits of being a social media marketer:
- High earning potential
- Growing demand
- Flexibility
- Variety of roles
- Global reach
- Measurable results
But, in order to be successful, you need to:
- Develop your skills
- Gain relevant experience
- Build your online presence
- Stay up to date with the latest trends
- Keep learning
If you’ve read this far, you got the answer you were looking for, and have the toolkit to be a successful social media marketer.