Did you know Pinterest has more than 522 million monthly active users? Want to grow your business on probably the biggest visual search engine without having to spend countless hours on account management? Hiring a Pinterest virtual assistant might be the best decision you can make right now. A virtual assistant can manage everything from coming up with relevant pin topics to creating eye-catching pin graphics. But, how do you go about hiring the right talent that you can trust in the long run? In this blog post, we’ll tell you:
- What a Pinterest Virtual Assistant does and how they can benefit your business
- The factors you should look for while hiring a Pinterest VA
- Step-by-step guidance on how to find and hire the right VA
- And more
Without further ado, let’s get started.
Understand the Role of a Pinterest Virtual Assistant
Probably the first thing you should be doing is identifying the tasks a Pinterest virtual assistant can manage effectively for you.
Content Ideation and Competitor Research
A Pinterest virtual assistant can help you find relevant topics for your account based on your target audience. You can also get them to research your competitors, identify what they’re doing, and replicate what’s working for them.
Pin Creation and Scheduling
While managing a Pinterest account, most of your time goes into pin creation. A Pinterest VA will take care of writing pin content and designing pin graphics for you.
Analytics and Strategy Refinement
You may also want to outsource what comes after publishing content on your Pinterest account. A VA can analyse your content and refine your strategy based on the progress.
Who Needs a Pinterest Virtual Assistant?
If you’re someone who’s already managing a business, outsourcing Pinterest account management would be the smart thing to do. It’ll free up your time so that you can focus on other more important parts of your marketing strategy. Another reason to hire a Pinterest virtual assistant would be to leverage the expertise and experience of a specialist. Even if you have the time to manage it yourself, an experienced Pinterest VA will know how to grow your account.
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Essential Factors to Look for in a Pinterest Virtual Assistant
Let’s talk about the most important factors to look for while hiring a Pinterest VA.
Pinterest-Specific Experience
Probably the most important thing to look at is the experience they have helping other brands and businesses as a Pinterest VA. So, one of the questions you should ask during the hiring process is “Have you worked with similar brands/businesses before?”. If they have, ask if they can share their results.
Content Creation and Design Skills
Your Pinterest account’s growth will depend largely on the content creation and design skills of your VA. Good copy and design are essential for attracting eyeballs and driving traffic to your web pages through Pinterest.
Analytical Skills
Your Pinterest VA should be able to look at the data and numbers in your Pinterest Business Hub and extract meaningful conclusions. This will help them make informed decisions and keep your account moving in the right direction.
Communication
Effective communication is key to building a long-term business relationship. Make sure they’re responsive to your message and can easily communicate their message.
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Steps to Hire the Right Pinterest Virtual Assistant
Let’s talk about the steps involved in hiring a Pinterest VA.
Identify Your Needs
Start by identifying the things you need to outsource to a specialist. For instance, you may want to keep the strategy creation aspect of your account in your hands and let a VA handle everything else.
Research and Shortlist Candidates
The next step would be to find the right candidates and study their profiles. What you can do is visit LinkedIn and freelance platforms like Upwork and find some candidates based on their experience.
Interview
Once you’ve shortlisted a few candidates, reach out to them and ask a few questions. This can be a casual conversation with quality candidates for the next, face-to-face interview. Get answers to the most important questions like “Who and how you’ve helped in the past with your Pinterest skills?”.
Check Client Reviews and Testimonials
Client reviews can be super helpful when it comes to hiring the right talent for your business. Most of the time, applicants have a list of reviews ready to showcase to potential clients. You can ask them to share with you if they don’t have a website or an active freelance profile.
Finalizing the Hiring Process
Once you’ve finalized someone to manage your Pinterest account, it’s time to go through the final hiring stages.
Setting the Right Expectations
You want to set the right expectations right from the start of the partnership. This will help both of you develop a lasting relationship and move forward with clarity.
Onboarding and Initial Task Assignment
Provide them with a comprehensive overview of your business, which can include your goals, target audience, and Pinterest strategy. Share guidelines to follow any existing marketing tools you’re using to grow on Pinterest.
Related: What is the Job of a Social Media Manager?
Hiring a Pinterest Virtual Assistant: FAQs
Here are some frequently asked questions about hiring a Pinterest virtual assistant for your business.
What Does a Pinterest VA Do?
A Pinterest virtual assistant manages your account by doing topic research, content writing, pin design creation, understanding analytics, and more. You can get a VA to perform specific tasks that align with your business goals.
What Skills Should a Pinterest Virtual Assistant Have?
A Pinterest virtual assistant is adept at content creation, pin designing, familiarity with the Pinterest Business Hub, and strategy creation.
How Much Should I Pay a Pinterest Virtual Assistant?
The cost depends on their experience, niche, task complexity, and maybe more. You can expect to pay around $10 – $15 per hour on average.
Conclusion
Pinterest is a visual search engine. It helps businesses attract high-quality leads to their web pages. However, effective Pinterest marketing requires an in-depth understanding of the platform among other skills. If you’re already managing a business, or just want to leverage the expertise of a specialist, hiring a VA would be the right thing to do.
Start by identifying your exact needs and research online platforms to shortlist a few suitable candidates. Conduct a short interview to filter out a few best options. Then, look at their experience, reviews, and skills. Onboarding a VA involves setting the right expectations and letting them know about your current strategy and what you want to achieve with Pinterest marketing.