Category: Jobs

According to a report, 84% of organizations use social media for hiring. Social media gives you the information you need to understand a candidate’s suitability for a job role. If you’re not active on social media, it might be time to get active as it offers multiple other benefits for companies trying to grow online. In this post, we’ll make things easier for you by giving you a complete blueprint for using social media for hiring the right candidates. Let’s dive in.

Why Use Social Media for Hiring?

About 67% of recruiters look at social media profiles of candidates to assess them. Social media has an enormous user base, with people from all ages and walks of life. Here are some of the top benefits of recruitment through social media platforms like LinkedIn and Facebook.

Facilitates Networking

You’re a brand or a company owner trying to find the right team. Hiring can be tricky as there’s a good chance you’ll end up with the wrong resource. Networking helps you connect with other business owners and potential candidates and make hiring less risky and more effective.

Allows You to Learn More About the Candidates

Social media profiles may not be a 100% true reflection of someone’s professional life, but they do provide you with the information you need to qualify candidates for a role. For instance, the content they post on their walls and the groups they’re most active can help you decide if they’re the right resource to contact. 

May Reduce Hiring Costs

Social media platforms don’t charge anything to build connections and communicate with potential candidates. Job boards, on the other hand, may charge a certain amount of fees if you hire through them. So, using social media to hire directly can help you save costs.

You May Also Like: What Does a Social Media Analyst Do?

How to Use Social Media for Hiring?

Here’s a step-by-step guide on hiring through social media.

Become a Resource 

Candidates want to make sure they’re hired by a reputable company; a company that they can grow with in the long run. Sharing helpful content and becoming a resource on your topic of expertise can help you build authority in the space and instill a sense of trust in the candidates’ minds.

Identify Your Recruitment Goals

Before you start the hiring procedure on social media, it’s helpful to create clear and trackable goals. This could be reaching a certain number of job applications within a specific time or attracting more traffic to your job listing. 

Choose Your Social Media Platforms

When it comes to hiring, not all social media platforms are suitable. For instance, you don’t want to waste your resources trying to hire through Snapchat. You need to understand your target candidates and identify the platforms where they’re active. Each social platform offers unique benefits. For instance, Facebook is generally more personal, allowing you to connect with potential candidates more closely. LinkedIn tends to be on the more professional side. Focusing on multiple platforms initially can help you attract a diverse group of candidates to your job.

Your target platform also depends on the role you’re hiring for. For instance, it’d be more appropriate to look for candidates for a graphic design role on visual platforms like Instagram. And, if you’re hiring a programmer, you may want to interact in discussion boards. 

Related Read: How to Hire a Graphic Designer?

Outline the Application Process

Clear guidelines on how candidates can apply to a position eliminate confusion and can speed up the process. For instance, you can share the link to the web page where interested candidates can apply for the role on your profile. You can also send the link to the job listing to potential candidates directly. 

Leverage LinkedIn

About 40 million people seek jobs on LinkedIn each week, making it the perfect platform to find jobs and hire the right employees. If you’re in the B2B (business-to-business) niche, LinkedIn should be your top priority. 

Tips for Using Social Media for Recruitment

Here are a few additional tips for effectively using social media for hiring. 

Use Advanced Tools to Find Candidates

Platforms like LinkedIn let you find professionals with advanced filters. For instance, with skill targeting, you can find the right candidate for any role. 

Look for Passive Candidates

Not all candidates are actively job hunting. Some are passively looking for opportunities. Some of them could be a perfect match for your company. Plus, it’s easier to get noticed by a passive candidate as compared to the one who’s interacting with multiple potential employers. 

Join Online Communities and Groups Within Your Industry 

Networking is an effective way to build connections with other companies and businesses. In addition, it’s also a great way to establish a rapport with potential employees. Join Facebook and LinkedIn groups in your industry and stay active. 

You May Also Like: What Does a Social Media Agency Do?

Using Social Media for Hiring: FAQs

Let’s address some frequently asked questions about using social media for hiring. 

Is It Legal to Use Social Media in the Hiring Process?

Yes, it’s completely legal to use social media in the hiring process. There’s no general law that prohibits recruitment agencies to hire through social media. 

How is Social Media Used in Hiring?

Hiring managers use social media to find relevant candidates, interact with them, and study their profiles to see if they’re fit for a specific role. 

What are the Disadvantages of Using Social Media in Recruitment?

Relying solely on social media for hiring can lead to bias and privacy concerns. Plus, a company can’t over rely on online personas while analyzing a candidate for an important role. 

Conclusion 

Everyone’s using social media these days, including potential candidates who may end up becoming a core part of your team. Using social media for hiring has several benefits. Being able to connect on a personal level is one prominent one. However, while using social media, you need to make sure the information you’re getting is correct and the candidate you’re interested in can help you achieve your growth goals. Screening potential candidates right from the start can help you save time and hire the right resource quickly. 

Sources:

1. https://www.forbes.com/councils/forbeshumanresourcescouncil/2023/01/12/the-power-of-social-media-in-recruiting/
2. https://www.indeed.com/career-advice/career-development/how-to-use-social-media-for-recruitment
3. https://gohire.io/blog/social-media-recruiting-statistics
4. https://gohire.io/blog/social-media-recruiting-statistics
5. https://goremotely.net/blog/social-media-recruiting-statistics

Did you know that 24% of graphic designers stay in a job for less than 12 months? This indicates a need for companies and businesses to use more effective hiring strategies. Graphic designers are an essential part of almost every digital marketing team. From blog posts to social media ads, you need great graphics to make your strategies work. But, finding a good designer that you can rely on in the long run is a little tricky. In this blog post, we’ll talk about the qualities to look for in a graphic designer and how to hire the right one for your specific needs so that you don’t invest more than you should. Let’s dive in.

Understand Your Design Needs

One of the first things you should be doing is understanding your specific graphic design needs. Do you only need social media post designs? Maybe you want someone to design the whole marketing funnel, including the landing page and sales page? Identify your marketing goals and understand what you’d need from a graphic designer. 

Know the Skills and Qualities to Look for

Good graphic designers have certain skills and qualities. A graphic designer’s technical skills are the most crucial when it comes to doing client work effectively. One important skill to gauge would be their ability to work with different design tools like Photoshop, Illustrator, Figma, and Canva. If you’re already using a graphic design tool in your workflows, make sure the person you hire has at least some experience using it or is willing to learn it. In addition, they need to have a good understanding of the basic design principles, such as typography, color theory, and composition. 

In addition to technical skills, having soft skills equips a graphic designer to accomplish tasks and collaborate on projects effectively. For instance, creativity and problem-solving skills are helpful in situations where you’re stuck. Good communication is another important trait to have as a service provider; it helps both parties move forward without any confusion and get the job done efficiently. 

Decide Between Remote, Freelance, or Agency Designers

A service provider can be remote or in-house. You can hire one full-time, part-time, or on a contractual basis, where you pay per project. All have their pros and cons; knowing your needs will help you go the right route. A freelance talent tends to be lighter on the pocket as you only pay for what you need. An agency designer would be a bit more expensive, but you’re more likely to get better-quality work. You can also hire an individual remotely on a full-time basis, which would require consistent monitoring, tracking, and performance analysis for a long-term relationship.

You May Also Like: How to Use LinkedIn to Hire?

Where to Find Graphic Designers

With so many options available, it can be tricky to find the right resource, whether you’re looking for an in-house talent or a freelance one. Here are some of the best places to find a graphic designer:

Freelance Platforms

Freelance platforms like Fiverr, Upwork, and Legiit host many quality freelancers in a variety of categories, including graphic design. Fiverr has its own search engine, so you’ll have to find the right freelance with its search features. Upwork lets you post your job and accept bids or proposals from suitable candidates. You can filter different candidates based on your criteria and find a suitable match from a pool of applicants. 

Design Specific Platforms 

Dribble and Behance are specific to graphic designers if you want to explore more niche platforms. Freelance platforms offer a safe business environment between freelancers and clients, which is something missing on platforms like Behance, where you’ll have to hire freelancers completely at your own responsibilities. 

Design Agencies

Another place to find and hire graphic designers would be design agencies. Agencies already have a filtering process; they usually have experienced graphic designers, eliminating the need for you to go through the hiring process. You do need to make sure you’re working with a reliable agency and agency designers tend to be a little on the expensive side. 

Related Post: How to Hire a Ghostwriter?

Evaluate Candidates 

Once you’ve picked a few good options, the next step is to evaluate them thoroughly to make sure they fit your requirements. Start by reviewing their portfolio, skill set, and experience. Check to see if they have worked with similar businesses in your industry. Look at their past designs and make sure they can satisfy your branding needs. Next, take interviews to gauge their communication skills and understand their design process. If you can get in touch with their previous employer and get some insights into their work ethic and quality, that would be super helpful. 

Frequently Asked Questions 

Let’s address some frequently asked questions about how to hire a graphic designer. 

How Much Should I Pay a Graphic Designer?

The pay of a graphic designer varies depending on factors like project type, experience, and location. A good freelance designer charges anywhere around $25 – $100/hour while an in-house designer normally charges between 40k – 80k USD/year. 

What is the Process of Hiring a Graphic Designer?

Define your project needs, long-term goal, and budget. Look for suitable candidates on online platforms and go through their portfolios and hire the best fit for your project. 

When Should You Hire a Graphic Designer?

Hire a professional graphic designer if you want to build a brand through online marketing and need consistent design support from an expert. 

What are the Qualities of a Good Graphic Designer?

The right graphic designer will have good communication, problem-solving, creativity, and technical skills. They should have a portfolio that showcases quality and relevance to your needs. 

Related: How to Hire a Pinterest Virtual Assistant?

Conclusion 

A graphic designer can help you create visually appealing social media visuals and make sure everything aligns with your branding. Freelance platforms like Fiverr and Upwork and design-specific platforms like Behance are some ideal places to look for the right talent for your needs. Just make sure you’re hiring the right resource by looking at their technical and soft skills. Also, look at their portfolio, client reviews, and references from past employers for an informed and effective hiring decision. 

Whether you want to write a book, run a blog, or start a podcast, you need high-quality content that resonates with your target audience. Effective writing requires a particular set of skills, a lot of time, and a deep understanding of reader psychology. If you’re reading this, you’re probably considering hiring a ghostwriter so that you can focus on other parts of your strategy. The global ghostwriting market is expected to grow at a CAGR of 6.5% during the forecast period, from 2021 to 2030. This mean people continue to hire ghostwriters for their projects. In this post, we’ll discuss how to hire a ghostwriter, including what qualities to look out for and the most important questions to ask before moving forward. Let’s dive in.

What Does a Ghostwriter Do?

A ghostwriter is a writer who writes for others. So, if you want to publish a book, you can hire a ghostwriter to write it for you and publish it in your own name. However, books aren’t the only type of content a ghostwriter can help you with. You can  get them to writer:

• Blog posts
• Social media content
• Business documents
• Speeches
• And more

Why Hire a Ghostwriter?

Your main purpose of hiring a ghostwriter may be to save time – but, a writer specializing on a topic helps you establish authority and drive results with your content. For instance, if you want someone to write marketing blog posts for your website, hire someone experienced in marketing. In addition, hiring a ghostwriter long-term helps you keep your tone and branding consistent.

How to Find a Qualified Ghostwriter?

Finding a writer you can rely on to deliver consistent quality can be hard, especially if you’re hiring for the first time. But, having the right information and approach can help. Here are some places where you can find a good ghostwriter for your next project.

You May Also Like: How to Hire a Pinterest Virtual Assistant?

Freelance Platforms

Websites like Upwork, Fiverr, and Guru aren’t just for buying cheap one-off services. They’re a goldmine for high-quality resources you can use to grow any business. Upwork, for instance, is a perfect place to attract relevant talent. All you have to do is upload your job and wait for ghostwriters to send their applications. On platforms like Fiverr, the search algorithm takes the driving seat, sending clients to gigs. This means that as a buyer, you’ll rely heavily on the algorithm to find the best ghostwriters for your searched term.

Ghostwriting Agencies

Ghostwriting agencies already have a curated list of vetted writers, eliminating the need for you to go through the hiring process. Another advantage is that since they have multiple writers, you’ll get the right one for your project’s needs. However, note that agencies tend to be more expensive than individual freelance writers.

Related: Freelance vs. In-House (What’s the Best Way to Hire?)

What to Look for in a Ghostwriter?

Choosing a writer for your project goes beyond finding someone who can write well. You want a long-term partner who you can rely on. Here are the most important qualities to look for when hiring a ghostwriter.

Relevant Experience

See if they have relevant writing experience. Look at the industries and topics they’ve written on before. Also, the type of content they’re experienced with matters a lot. For instance, if you want to have someone write blog posts, don’t hire an e-book writer. Both are different in nature and require different skills. To check their experience, look through their portfolio. If they’ve worked on projects similar to yours, they’re a good candidate.

Ability to Match Your Writing Style

In most writing projects, establishing a particular writing style is crucial for branding and authenticity. A ghostwriter who can easily adapt to your writing style will help you do just that. It’s also an important trait to have when you’re working on different types of projects. For instance, you may need a witty article on a trendy topic one day and a serious, more professional one the other.

Strong Communication Skills

Writing projects often require constant back-and-forth communication. It involves discussions, revisions, and feedback. You want to work with someone who’s responsive and has solid communication skills to keep your projects on track. Plus, if a writer isn’t good at communication, how is he or she a good writer?

Related: How to Hire a Social Media Influencer?

Portfolio and Testimonials

Two of the most important things to consider when hiring a ghostwriter are their past work (Portfolio) and client testimonials (Or reviews). You’ll often find both on their portfolio website or freelance platform. Client testimonials and reviews tell you about the experience other people had with their ghostwriting services.

Mistakes to Avoid While Hiring a Ghostwriter

Here are some common mistakes you should avoid when hiring a ghostwriter:

• Choosing Based on Cost Alone: Don’t make your hiring decision solely based on the price. Cheap ghostwriters don’t always offer good-quality work.
• Ignoring Portfolio Samples: Always go through their best work before starting a project.
• Setting Unrealistic Deadlines: Writing is a time-consuming work. Give your writer enough time to complete the project.

How to Hire a  Ghostwriter: FAQs

Let’s discuss some frequently asked questions about how to hire a ghostwriter.

How Much Would a Ghostwriter Cost?

The cost of a ghostwriter depends on the scope of work, the writer’s experience, and your industry. For instance, books are generally longer than blog posts, which are longer than social media posts.

Is It Worth It to Hire a Ghostwriter?

If you want high-quality writing and don’t have the skill and time to do it yourself, hiring a ghostwriter is always the right choice.

Is It Illegal to Hire a Ghostwriter?

No, it’s not illegal to hire a ghostwriter. In fact, many authors, business owners, and public personalities use ghostwriters. Note that the ghostwriting arrangement is private, and as long as both parties agree to the terms, it’s a legitimate practice generally.

Conclusion

Hire a ghostwriter that doesn’t only know how to put words together. Make sure they’re reliable, can adapt to your writing style & project, and have the right experience under their belt. Also, consider hiring a ghostwriting agency if you have a decent budget and want to skip the hiring process. A ghostwriter is worth every penny when you’re looking for quality writing and want to focus on other aspects of your business. Lastly, the cost would vary depending on their experience, writing skills, and the type of project you’re hiring them for (Blog posts, e-books, business documents, etc.).

Related: How to Hire a Social Media Intern?

If you have a knack for producing high-quality visuals, Pinterest virtual assistance could be a great career path for you. The job involves an on-going collaboration with your employer or client and helping them achieve their Pinterest marketing goals. It requires an in-depth understanding of the Pinterest search algorithm and create content that the target audience can relate to. But, as someone who’s relatively new to the field, you might be wondering how to find Pinterest VA jobs or clients. In this guide, we’ll walk you through different client-hunting and job-getting strategies to help you get your first VA job as soon as possible. Let’s dive in.

Pinterest Virtual Assistant Jobs and How to Get Them: A Detailed Walkthrough

Let’s talk about different outbound and inbound methods of getting your first few clients or jobs in the Pinterest VA niche.

Send Cold Emails

Cold emails might seem a bit aggressive, but they’re an effective way to reach potential clients. Remember this: No one will pay heed to your message if it’s generic or doesn’t addresses their core concerns. Want to get a response? Personalize your message and tell them why they need your services. If you have the link to their Pinterest account, creating an audit with a report that highlights potential improvements is a great way to get them interested.

Here’s a cold email structure you can use as a starting point for your outreach:

• Start with a greeting. Use their first name if possible
• Compliment their business or say something positive about their Pinterest account
• Explain how you can help them grow their Pinterest account
• End your email with a simple call to action, for instance, “Are you free for a quick call on Monday?”

You May Also Like: How to Become a Short-Form Video Editor?

Get Active in Facebook Groups

Networking inside niche-relevant Facebook groups is a perfect way to get yourself noticed by the right people. Start by joining groups related to Pinterest marketing in particular and digital marketing in general. Comment on others’ posts and publish your own every once in a while. Help people understand Pinterest marketing to position yourself as an expert. Business owners that have an audience on Pinterest might want to get traffic from the platform and you can help them do that. All you need is to get yourself out there and pitch your services at the right time.

Attract Leads Through Content Marketing

Content marketing refers to attracting a targeted audience by creating in-demand content on platforms like Google (Your website), social media, YouTube, and so on. Start by finding the topics and questions your target client would be interested in. Use Google autocomplete or a tool like Semrush to get a list of ideas. Create high-quality, helpful content consistently to build your trust. It’ll position you as an expert, potentially attracting a lot of leads to your Pinterest VA services.

Use Referrals from Existing Customers

Your existing customers can help you get a job or even new clients. They might know other business owners in the same industry, so why not ask them for a referral? A video testimonial can seal the deal as it builds your credibility as a service provider. Just reach out to your existing clients and ask for a quick referral or a testimonial.

You May Also Like: Social Media Customer Service Detailed Job Description 

Optimize Your Website for Organic Leads

If you don’t already have a website, don’t wait any longer to create one. It’s like your digital office or shop where you showcase your skills, portfolio, client testimonials, case studies, and more. You don’t need to be a developer or even a designer to create a WordPress site these days. Pick a ready-made template and adjust the design based on your liking.

Use Pinterest to Market Your VA Service

Pinterest lets you reach more than 5 million users worldwide. You can market anything you want as long as your target audience matches the one that’s active on Pinterest. Luckily for you, Pinterest users with either growing or stagnant accounts are your direct prospects. What you can do is find accounts in a specific niche, such as DIY crafts, and reach out to the owner with a pitch. Ask them if they’d like you to manage their Pinterest account while they handle other aspects of their businesses.

Create Profiles on Job Boards and Freelance Platforms

Getting your first few Pinterest VA jobs requires you to put yourself out there, in front of the right people. Freelance platforms like Upwork and job boards like Indeed are designed for that specific purpose. Create and optimize your service profile on these platforms to get yourself noticed by potential clients.

Related: How to Hire a Pinterest Virtual Assistant?

Pinterest Virtual Assistant Jobs: FAQs

Let’s address some frequently asked questions about Pinterest VA jobs.

How Can I Become a Pinterest Virtual Assistant?

To become a Pinterest VA, you need to get the right skills first. Then, get yourself noticed by the right people by implementing effective digital marketing strategies, such as the ones discussed in this article.

How Much Do Pinterest Virtual Assistants Make?

The amount you can make as a Pinterest virtual assistant varies depending on your experience, skill level, and client. On average, you can expect to get paid around $20 – $30 per hour if you have the right skills.

How to Work for Pinterest with No Experience?

Start by creating your Pinterest profile and optimizing it for the search algorithm and users. Use different digital marketing strategies to get clients as a Pinterest virtual assistant.

Conclusion

Getting your first job as a service provider can be tough especially when you have a decent amount of competition in the industry.  Having said that, having the right skill set, such as a firm grip on Pinterest design best practices and SEO, helps you stand out. One of the first things you should do is create and optimize your Pinterest profile. Practice Pinterest marketing best practices on your own profile before implementing them on a client’s. Next, use the marketing strategies from this blog post to get your first (Or next) Pinterest VA job and stay competitive by continuously improving your skillset.

You May Also Like: What Does a Social Media Influencer Do?

If you’ve spent time on a social media platform like YouTube, Instagram, and TikTok, you’ve probably seen people who seem to make a living with their content. Depending on their niche, the content could be about their life, the latest trends in a specific industry, helpful tips on in-demand topics, etc. But, what does a social media influencer do exactly? In this blog post, we’ll walk you through the process of becoming a social media influencer, what they do all day, and why brands work with them to promote their products. Let’s dive in. 

Who is a Social Media Influencer?

A social media influencer is someone who has built a sizeable following on one or more social media platforms. People who follow influencers trust their word, paving the way for lucrative business partnerships with brands. Influencers can be divided based on the number of followers into the following types:

• Nano influencers: Less than 10,000 followers
• Micro-influencers: 10,000 to 50,000 followers
• Macro influencers: 50,000 to 1 million followers
• Mega influencers: Over 1 million followers

Note that the value of an influencer doesn’t only depend on their follower count. It also depends heavily on the niche and how engaging their content is. 

Related: How to Become a Short-Form Video Editor?

What Does a Social Media Influencer Do?

Here’s what a social media influencer typically does on a regular basis:

Content Creation 

Probably the biggest task for an influencer is to create content that adds value to the lives of their audience. Consistent content creation is the only way they can build trust and attract brand deals. They have to come up with new ideas for posts, videos, and Reels depending on the platform and the target audience. Plus, it’s not just about snapping a picture or shooting a video; influencers need to edit and polish their content before hitting the publish button. 

Engaging with Followers

Publishing content on a regular basis is only part of the process. To build trust, you need to engage with them directly by replying to messages, comments, and hosting Q&A sessions. 

Collaborating with Brands

When an influencer reaches a certain amount of followers and a degree of engagement, they start getting sponsorship deals. Collaborating with brands takes up a decent amount of time for influencers with a sizeable following. 

Related: How to Hire a Pinterest Virtual Assistant?

Affiliate Marketing

Depending on the topic of their social media accounts, influencers can also make money by promoting affiliate offers. For instance, a digital marketing influencer could make commissions by promoting web hosting services in their videos. Affiliate marketing is a great way to maximize your income as an affiliate marketer. 

Why Do Brands Hire Social Media Influencers?

Traditional advertising doesn’t work as well as it used to; consumers know when they see an ad and they don’t like to be sold to. This is where influencer marketing can stand out. It leverages trust. Brands work with influencers for the following reasons. 

To Access to a High-Quality Audience

Influencers spend their time and effort to build an audience around a particular topic or industry. As a result, people trust their word. This lets brands put their products in front of a high-quality audience that’s more likely to take action. 

To Generate More Leads and Sales

When an influencer endorses a product, the likelihood of a lead converting into a customer increases multiple times. Influencers can also help you generate leads by sending their audience to your optin forms. 

What Skills Do Social Media Influencers Need?

Being a successful influencer requires a particular set of skills. Some important ones are:

Creativity: As an influencer, you need to consistently come up with great content. Whether it’s an update on the upcoming video or coming up with an attracting deal to get more attention, creativity is key. 

Knowledge of Social Media Platforms: Every social media platform is unique. You need to understand their rules and algorithms to grow your account. 

Communication: You need to have effective communication skills to create helpful and engaging content. It’s the number one skill you need to collaborate with brands as well. 

Related: Social Media Interview Tips for Graduates

How Do You Become a Social Media Influencer?

Here’s how you can become an influencer step-by-step. 

Pick a Niche

Start by selecting a particular niche. It could be business, health, productivity, etc. This helps you build trust, create quality content, and focus on a particular audience, improving your chances of success. 

Create Content Consistently and Engage with the Audience

A major part of an influencer’s working day goes into coming up with content ideas, creating content, and engaging with the audience. Unless they’ve hired someone to manage all these aspects of their business. 

Collaborate with Brands

Communicating with potential and existing business partners is another important part of an influencer’s job. Sometimes, you’ll have to reach out to potential businesses. Other times, you’ll be approached by businesses with inquiries. 

What Does a Social Media Influencer Do: FAQs

Let’s address some frequently asked questions about the job of a social media influencer. 

Do Social Media Influencers Get Paid?

Yes, social media influencers get paid through sponsored posts, long-term brand partnerships, and affiliate marketing. 

What Do Social Media Influencers Do All Day?

Social media influencers come up with content ideas, create content, engage with their audience, and collaborate with influencers. 

What is the Purpose of a Social Influencer?

The purpose of a social influencer is to showcase a brand or its product to a niche audience. For instance, fitness influencers work with supplement brands. 

Related: What Does a Social Media Intern Do?

Conclusion 

Social media influencers are marketers with a niche following. They come up with content ideas, create content, engage with their audience, and collaborate with brands. Skills needed to be a successful influencer marketer is creativity and a deep understanding of social media platforms. To become a social media influencer, start by selecting a niche. Then, consistently create content based on your target audience’s pain points and desires. To monetize your following, you’ll publish sponsored posts for brands and promote affiliate products. Consistency in content creation and understanding what works for a particular social media platform is crucial for long-term growth. 

Did you know Pinterest has more than 522 million monthly active users? Want to grow your business on probably the biggest visual search engine without having to spend countless hours on account management? Hiring a Pinterest virtual assistant might be the best decision you can make right now. A virtual assistant can manage everything from coming up with relevant pin topics to creating eye-catching pin graphics. But, how do you go about hiring the right talent that you can trust in the long run? In this blog post, we’ll tell you:

• What a Pinterest Virtual Assistant does and how they can benefit your business
• The factors you should look for while hiring a Pinterest VA
• Step-by-step guidance on how to find and hire the right VA
• And more

Without further ado, let’s get started.

Understand the Role of a Pinterest Virtual Assistant

Probably the first thing you should be doing is identifying the tasks a Pinterest virtual assistant can manage effectively for you.

Content Ideation and Competitor Research

A Pinterest virtual assistant can help you find relevant topics for your account based on your target audience. You can also get them to research your competitors, identify what they’re doing, and replicate what’s working for them.

Pin Creation and Scheduling

While managing a Pinterest account, most of your time goes into pin creation. A Pinterest VA will take care of writing pin content and designing pin graphics for you.

Analytics and Strategy Refinement

You may also want to outsource what comes after publishing content on your Pinterest account. A VA can analyse your content and refine your strategy based on the progress.

Who Needs a Pinterest Virtual Assistant?

If you’re someone who’s already managing a business, outsourcing Pinterest account management would be the smart thing to do. It’ll free up your time so that you can focus on other more important parts of your marketing strategy. Another reason to hire a Pinterest virtual assistant would be to leverage the expertise and experience of a specialist. Even if you have the time to manage it yourself, an experienced Pinterest VA will know how to grow your account.

You May Also Like: What Does a Social Media Intern Do?

Essential Factors to Look for in a Pinterest Virtual Assistant

Let’s talk about the most important factors to look for while hiring a Pinterest VA.

Pinterest-Specific Experience

Probably the most important thing to look at is the experience they have helping other brands and businesses as a Pinterest VA. So, one of the questions you should ask during the hiring process is “Have you worked with similar brands/businesses before?”. If they have, ask if they can share their results.

Content Creation and Design Skills

Your Pinterest account’s growth will depend largely on the content creation and design skills of your VA. Good copy and design are essential for attracting eyeballs and driving traffic to your web pages through Pinterest.

Analytical Skills

Your Pinterest VA should be able to look at the data and numbers in your Pinterest Business Hub and extract meaningful conclusions. This will help them make informed decisions and keep your account moving in the right direction.

Communication

Effective communication is key to building a long-term business relationship. Make sure they’re responsive to your message and can easily communicate their message.

Related: How to Hire a Social Media Influencer?

Steps to Hire the Right Pinterest Virtual Assistant

Let’s talk about the steps involved in hiring a Pinterest VA.

Identify Your Needs

Start by identifying the things you need to outsource to a specialist. For instance, you may want to keep the strategy creation aspect of your account in your hands and let a VA handle everything else.

Research and Shortlist Candidates

The next step would be to find the right candidates and study their profiles. What you can do is visit LinkedIn and freelance platforms like Upwork and find some candidates based on their experience.

Interview

Once you’ve shortlisted a few candidates, reach out to them and ask a few questions. This can be a casual conversation with quality candidates for the next, face-to-face interview. Get answers to the most important questions like “Who and how you’ve helped in the past with your Pinterest skills?”.

Check Client Reviews and Testimonials

Client reviews can be super helpful when it comes to hiring the right talent for your business. Most of the time, applicants have a list of reviews ready to showcase to potential clients. You can ask them to share with you if they don’t have a website or an active freelance profile.

Finalizing the Hiring Process

Once you’ve finalized someone to manage your Pinterest account, it’s time to go through the final hiring stages.

Setting the Right Expectations

You want to set the right expectations right from the start of the partnership. This will help both of you develop a lasting relationship and move forward with clarity.

Onboarding and Initial Task Assignment

Provide them with a comprehensive overview of your business, which can include your goals, target audience, and Pinterest strategy. Share guidelines to follow any existing marketing tools you’re using to grow on Pinterest.

Related: What is the Job of a Social Media Manager?

Hiring a Pinterest Virtual Assistant: FAQs

Here are some frequently asked questions about hiring a Pinterest virtual assistant for your business.

What Does a Pinterest VA Do?

A Pinterest virtual assistant manages your account by doing topic research, content writing, pin design creation, understanding analytics, and more. You can get a VA to perform specific tasks that align with your business goals.

What Skills Should a Pinterest Virtual Assistant Have?

A Pinterest virtual assistant is adept at content creation, pin designing, familiarity with the Pinterest Business Hub, and strategy creation.

How Much Should I Pay a Pinterest Virtual Assistant?

The cost depends on their experience, niche, task complexity, and maybe more. You can expect to pay around $10 – $15 per hour on average.

Conclusion

Pinterest is a visual search engine. It helps businesses attract high-quality leads to their web pages. However, effective Pinterest marketing requires an in-depth understanding of the platform among other skills. If you’re already managing a business, or just want to leverage the expertise of a specialist, hiring a VA would be the right thing to do.

Start by identifying your exact needs and research online platforms to shortlist a few suitable candidates. Conduct a short interview to filter out a few best options. Then, look at their experience, reviews, and skills. Onboarding a VA involves setting the right expectations and letting them know about your current strategy and what you want to achieve with Pinterest marketing.