Category: Jobs

Marketing jobs are expected to grow by 10% from 2020 to 2030. However, landing a good marketing job can feel like a daunting task, especially because of so many roles and the increasing competition. Finding a job that complements your background, skills, and interests is ideal. But, what if you don’t have a clear path? Or maybe you’re just not sure which marketing specialty to pursue. In this post, we’ll delve into the step-by-step process of finding the right marketing job even if you’re a complete beginner. Let’s dive in.

Understanding the Marketing Job Landscape

Before taking any steps, it’s crucial that you understand the different roles that exist. Knowing these specialties will help you understand the right path forward. 

SEO

Search engine optimization is when you make a website or its individual pages rank on Google and other search engines. The job has three parts: Technical SEO, on-page SEO, and off-page SEO. You can also get hired for individual roles, for instance, an on-page SEO expert handles everything that happens on a site. Whereas, an off-page SEO specialist will focus on building backlinks. 

PPC Advertising 

Pay-per-click ads involve paying platforms like Google Ads a specific amount when someone clicks on your ad. The role requires you to be good at keyword research, audience targeting, copywriting, and strategy creation. Brands and companies hire PPC specialists to help manage their campaigns and make sure they spend their ad budget on the right keywords, on the right audience, and in the right way. 

Email Marketing

An email marketer helps businesses grow their email list, connect with their subscribers, and convert leads into customers with effective copywriting. The role also involves making sure your emails land in the primary tab of your recipients. And, just like any other marketing strategy, tracking and optimizing is an important part of the process. 

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Social Media Marketing

A social media marketer or manager handles all aspects of a brand’s social media marketing campaign, including content creation, audience engagement, community management, and tracking. Other in-demand roles in 2025 include CRM specialists and e-commerce coordinators. 

Finding a Marketing Job (Step-by-Step)

Build the Right Skills and Knowledge

If you already have marketing skills, such as copywriting, analytics, and search engine optimization, skip to the next step of building your portfolio. But, if you’re not confident enough to hunt for clients yet, start practicing. Consider doing an online internship or working on your own projects to build your skills and knowledge. 

Create a Strong Resume and Portfolio

Your marketing portfolio is just a combination of files, links, or folders that showcase the projects you’ve done in the past for other businesses. For instance, if you’re a writer, you can create a Google Docs file with links to your published articles. 

Network 

One of the most powerful ways to find any marketing job is by networking with the right people within the right online communities. Niche Facebook and LinkedIn groups are a perfect place to get noticed by potential employers. Stay active in these groups by sharing helpful content and commenting on relevant posts. You also want to network with other marketers to improve your chances of getting hired through referrals. 

Leverage Content Marketing

Content marketing is when you create valuable content on popular topics in order to attract your target audience. You can leverage social media platforms like Facebook, Instagram, and LinkedIn to share content. Blogging is another powerful medium to use for content marketing. But before that, find the topics that are most likely to bring your results. Use a website like Answer The Public to find search queries and questions related to your niche. For instance, if you want to offer SEO services, find a list of topics related to SEO and start creating insightful content on them.

Related: How to Become a Social Media Advertiser?

Reach Out to Potential Employers 

Another effective way of getting a marketing job is through warm outreach. Find people who are likely to hire you as a marketer and craft a personalized message for them. For instance, you can use the free LinkedIn search feature to find local business owners who might need your services. 

Use Job Boards and Freelance Platforms

LinkedIn, Indeed, and other job boards connect hiring managers with people who are in search of employment. All you need to do is optimize your profile and apply for relevant jobs. LinkedIn also lets you set up job alerts so that you don’t miss out on future employment opportunities. The “Easy Apply” option on LinkedIn can help you apply for more jobs in less time. 

In addition to job boards, consider creating your freelance profiles and working with small business owners, especially if you’re new and want to get started quickly. 22% of full-time marketers also do freelancing to earn extra income. Fiverr and Upwork are a couple of popular platforms, but you can explore other platforms.

Getting a Marketing Job: FAQ

Let’s address some frequently asked questions related to finding a marketing job. 

What Qualifications Do I Need for a Marketing Job?

A degree in marketing, communication, or business can improve your chances, but skills and experience matter more. Get certifications from platforms like Google and HubSpot to gain a competitive edge. 

What are the Best Job Boards for Marketing Jobs?

There are many job boards out there, some are generic, and some are niche-based. LinkedIn and Indeed are two of the most popular job boards for marketing jobs. 

What Skills Are Most In-Demand for a Marketing Role?

Search engine optimization, pay-per-click ads, content marketing, data analysis, and automation are a few prominent skills to have to land a marketing job. 

Related: How to Use LinkedIn for Job Search?

Conclusion

Finding a good marketing job is a lot more challenging when you don’t have a clear path. We’ve talked about what marketing jobs are in demand and some powerful ways to get them. So, pick a direction that complements your skills and experience, work on your portfolio, and implement the strategies discussed. We hope you found the guide helpful. 

Resources:

1. https://www.linkedin.com/pulse/90-interesting-marketing-jobs-statistics-facts-2025-bint-e-jamil-4bxaf/
2. https://contentmarketinginstitute.com/articles/content-marketing-statistics
3. https://www.indeed.com/career-advice/finding-a-job/how-to-get-job-in-marketing
4. https://wowremoteteams.com/blog/marketing-jobs-statistics/
5. https://www.ama.org/the-definition-of-marketing-what-is-marketing/

In today’s competitive environment, having a well-rounded marketing strategy is a must. Videos are one of the most powerful weapons in a marketer’s arsenal, helping them engage and convert their target audience. According to data, videos with professional editing have a 20% higher retention rate than poorly edited videos. If you’re running a business, you should spend your time on activities that matter most, and let experts take care of marketing. If you’re not sure how to hire a video editor, this post is all you need. Let’s get started.

Understand Your Video Editing Needs

The first thing you should be doing is understanding your video editing and marketing needs. See if you can use video editing software to automate some of your tasks, then hire someone who’s good with that software. This will depend on your style, budget, and desired editing features. Capcut, for example, is a simple yet powerful tool that helps you create and edit video content with ease. You also don’t need to have a supercomputer to use CapCut smoothly. 

Some important questions you need to ask yourself before hiring a video editor are:

• How many videos do you need per month?
• What’s your budget per month or per project?
• Do you want to create short-form videos, long-form videos, or both?

Key Skills to Look for in a Video Editor

Not all video editors are worth working with. Plus, not everyone is going to be a good fit for your video marketing needs. Here are the top skills you need to evaluate before hiring one.

Technical Skills

There are plenty of video editing platforms out there. You don’t need someone who’s good at all of them. The more important thing is that they’re able to tackle your video projects. You can check their video editing skills by looking at their past projects or asking for a small test task. The audio is a crucial part of any video, so make sure they know how to clean the background noise and enhance the audio for better clarity. 

Creative Skills

Video editing isn’t always about trimming and putting together clips. It’s also about pacing and adding transitions to help you tell your stories more effectively. In addition to that, a good video editor pays attention to the details. Do their videos have smooth transitions? How do they use overlay text to hook and engage viewers?

Soft Skills

One of the most important soft skills an employee or a freelancer can have is effective communication. Even if they’re excellent at the technical stuff, ineffective communication can lead to confusion and inefficiencies. Also, you want to hire someone with a good track record of on-time delivery to make sure they’re reliable. 

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Where to Find Video Editors

There’s no shortage of digital platforms to find a video marketing specialist, which is why it can be tricky to look in the right places. Let’s talk about the most prominent and safe ones. 

Freelance Platforms

Freelance platforms are probably the most natural choice for hiring, whether you’re hiring long-term or project-basis. According to Upwork, freelancers can save up to 30% by hiring freelancers over agencies. Websites like Fiverr and Upwork provide a safe and professional environment for companies and freelancers to conduct business. There’s a lower chance of fraud since the interactions are regulated and standardized. However, you still need to be cautious. 

Job Boards

Job boards like Indeed and Social Media Jobs are great places to hire for a long-term role. And, LinkedIn is a professional social media platform where many companies hire talent with confidence. Lastly, you can explore Facebook groups related to video editing to find someone who can help you with your video marketing projects. 

Referrals and Networking

Many companies and businesses hire people purely based on referrals because of a trust factor attached to them. Look around in your circle, such as fellow professionals or business partners, and ask them if they know a good video editor. In addition, start networking in relevant online communities to build your trust as an employer. As you interact and engage with the right people, more prospects will reach out to you to offer their services. 

Related: How to Hire a Graphic Designer

How to Evaluate Candidates

As soon as you have a potential candidate, it’s time to evaluate them for the role. Here are the things you should do before making the final hiring decision. 

Review their Portfolio 

Look at the projects they’ve done for other people in the past. See if they’re experienced in creating and editing the type of videos you need for your projects, and if they’ve worked with businesses in your industry. 

Conduct an Interview

Once you’ve identified a few prospects, it’s time to ask them a few questions face-to-face. This doesn’t have to be a 45-minute interview. A short interview with the most important questions is enough since you already know about them before the interview.

Onboarding a Video Editor

Onboarding involves setting clear expectations right from the start so that there’s no confusion or misunderstandings down the road. Also, provide all the resources the video editor would need to work on your projects. Lastly, provide consistent feedback to make sure they know your style and can align their workflows accordingly. 

Related: What Does a Social Media Agency Do?

Frequently Asked Questions

Let’s address some frequently asked questions about hiring a video editor. 

What Should I Look for in a Video Editor’s Portfolio?

Look for the quality and diversity of video editing projects. Make sure their skills and experience match your needs. 

Should I Hire a Freelancer or an Agency?

Freelancers tend to be cost-effective for smaller projects, whereas agencies are more appropriate for complex and long-term projects. 

What Questions Should I Ask in the Interview?

Ask about their video editing process, preferred software, experience with similar projects, and how they take feedback. Also, inquire about their revisions policy. 

Conclusion 

87% of video marketers say video has increased traffic to their website. Hiring the right video editor is more than filling a role. It’s about finding a partner that understands your video marketing needs and long-term vision. Whether you want to work with a freelancer or an agency, taking the time to hire the right resource will pay off in the long-run. 

Resources:

1. https://www.wyzowl.com/video-marketing-statistics/
2. https://www.usemultiplier.com/agent-of-record/freelancer-vs-employees
3. https://buffer.com/state-of-remote-work/2023
4. https://www.wyzowl.com/video-marketing-statistics/

According to a report, 84% of organizations use social media for hiring. Social media gives you the information you need to understand a candidate’s suitability for a job role. If you’re not active on social media, it might be time to get active as it offers multiple other benefits for companies trying to grow online. In this post, we’ll make things easier for you by giving you a complete blueprint for using social media for hiring the right candidates. Let’s dive in.

Why Use Social Media for Hiring?

About 67% of recruiters look at social media profiles of candidates to assess them. Social media has an enormous user base, with people from all ages and walks of life. Here are some of the top benefits of recruitment through social media platforms like LinkedIn and Facebook.

Facilitates Networking

You’re a brand or a company owner trying to find the right team. Hiring can be tricky as there’s a good chance you’ll end up with the wrong resource. Networking helps you connect with other business owners and potential candidates and make hiring less risky and more effective.

Allows You to Learn More About the Candidates

Social media profiles may not be a 100% true reflection of someone’s professional life, but they do provide you with the information you need to qualify candidates for a role. For instance, the content they post on their walls and the groups they’re most active can help you decide if they’re the right resource to contact. 

May Reduce Hiring Costs

Social media platforms don’t charge anything to build connections and communicate with potential candidates. Job boards, on the other hand, may charge a certain amount of fees if you hire through them. So, using social media to hire directly can help you save costs.

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How to Use Social Media for Hiring?

Here’s a step-by-step guide on hiring through social media.

Become a Resource 

Candidates want to make sure they’re hired by a reputable company; a company that they can grow with in the long run. Sharing helpful content and becoming a resource on your topic of expertise can help you build authority in the space and instill a sense of trust in the candidates’ minds.

Identify Your Recruitment Goals

Before you start the hiring procedure on social media, it’s helpful to create clear and trackable goals. This could be reaching a certain number of job applications within a specific time or attracting more traffic to your job listing. 

Choose Your Social Media Platforms

When it comes to hiring, not all social media platforms are suitable. For instance, you don’t want to waste your resources trying to hire through Snapchat. You need to understand your target candidates and identify the platforms where they’re active. Each social platform offers unique benefits. For instance, Facebook is generally more personal, allowing you to connect with potential candidates more closely. LinkedIn tends to be on the more professional side. Focusing on multiple platforms initially can help you attract a diverse group of candidates to your job.

Your target platform also depends on the role you’re hiring for. For instance, it’d be more appropriate to look for candidates for a graphic design role on visual platforms like Instagram. And, if you’re hiring a programmer, you may want to interact in discussion boards. 

Related Read: How to Hire a Graphic Designer?

Outline the Application Process

Clear guidelines on how candidates can apply to a position eliminate confusion and can speed up the process. For instance, you can share the link to the web page where interested candidates can apply for the role on your profile. You can also send the link to the job listing to potential candidates directly. 

Leverage LinkedIn

About 40 million people seek jobs on LinkedIn each week, making it the perfect platform to find jobs and hire the right employees. If you’re in the B2B (business-to-business) niche, LinkedIn should be your top priority. 

Tips for Using Social Media for Recruitment

Here are a few additional tips for effectively using social media for hiring. 

Use Advanced Tools to Find Candidates

Platforms like LinkedIn let you find professionals with advanced filters. For instance, with skill targeting, you can find the right candidate for any role. 

Look for Passive Candidates

Not all candidates are actively job hunting. Some are passively looking for opportunities. Some of them could be a perfect match for your company. Plus, it’s easier to get noticed by a passive candidate as compared to the one who’s interacting with multiple potential employers. 

Join Online Communities and Groups Within Your Industry 

Networking is an effective way to build connections with other companies and businesses. In addition, it’s also a great way to establish a rapport with potential employees. Join Facebook and LinkedIn groups in your industry and stay active. 

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Using Social Media for Hiring: FAQs

Let’s address some frequently asked questions about using social media for hiring. 

Is It Legal to Use Social Media in the Hiring Process?

Yes, it’s completely legal to use social media in the hiring process. There’s no general law that prohibits recruitment agencies to hire through social media. 

How is Social Media Used in Hiring?

Hiring managers use social media to find relevant candidates, interact with them, and study their profiles to see if they’re fit for a specific role. 

What are the Disadvantages of Using Social Media in Recruitment?

Relying solely on social media for hiring can lead to bias and privacy concerns. Plus, a company can’t over rely on online personas while analyzing a candidate for an important role. 

Conclusion 

Everyone’s using social media these days, including potential candidates who may end up becoming a core part of your team. Using social media for hiring has several benefits. Being able to connect on a personal level is one prominent one. However, while using social media, you need to make sure the information you’re getting is correct and the candidate you’re interested in can help you achieve your growth goals. Screening potential candidates right from the start can help you save time and hire the right resource quickly. 

Sources:

1. https://www.forbes.com/councils/forbeshumanresourcescouncil/2023/01/12/the-power-of-social-media-in-recruiting/
2. https://www.indeed.com/career-advice/career-development/how-to-use-social-media-for-recruitment
3. https://gohire.io/blog/social-media-recruiting-statistics
4. https://gohire.io/blog/social-media-recruiting-statistics
5. https://goremotely.net/blog/social-media-recruiting-statistics

Did you know that 24% of graphic designers stay in a job for less than 12 months? This indicates a need for companies and businesses to use more effective hiring strategies. Graphic designers are an essential part of almost every digital marketing team. From blog posts to social media ads, you need great graphics to make your strategies work. But, finding a good designer that you can rely on in the long run is a little tricky. In this blog post, we’ll talk about the qualities to look for in a graphic designer and how to hire the right one for your specific needs so that you don’t invest more than you should. Let’s dive in.

Understand Your Design Needs

One of the first things you should be doing is understanding your specific graphic design needs. Do you only need social media post designs? Maybe you want someone to design the whole marketing funnel, including the landing page and sales page? Identify your marketing goals and understand what you’d need from a graphic designer. 

Know the Skills and Qualities to Look for

Good graphic designers have certain skills and qualities. A graphic designer’s technical skills are the most crucial when it comes to doing client work effectively. One important skill to gauge would be their ability to work with different design tools like Photoshop, Illustrator, Figma, and Canva. If you’re already using a graphic design tool in your workflows, make sure the person you hire has at least some experience using it or is willing to learn it. In addition, they need to have a good understanding of the basic design principles, such as typography, color theory, and composition. 

In addition to technical skills, having soft skills equips a graphic designer to accomplish tasks and collaborate on projects effectively. For instance, creativity and problem-solving skills are helpful in situations where you’re stuck. Good communication is another important trait to have as a service provider; it helps both parties move forward without any confusion and get the job done efficiently. 

Decide Between Remote, Freelance, or Agency Designers

A service provider can be remote or in-house. You can hire one full-time, part-time, or on a contractual basis, where you pay per project. All have their pros and cons; knowing your needs will help you go the right route. A freelance talent tends to be lighter on the pocket as you only pay for what you need. An agency designer would be a bit more expensive, but you’re more likely to get better-quality work. You can also hire an individual remotely on a full-time basis, which would require consistent monitoring, tracking, and performance analysis for a long-term relationship.

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Where to Find Graphic Designers

With so many options available, it can be tricky to find the right resource, whether you’re looking for an in-house talent or a freelance one. Here are some of the best places to find a graphic designer:

Freelance Platforms

Freelance platforms like Fiverr, Upwork, and Legiit host many quality freelancers in a variety of categories, including graphic design. Fiverr has its own search engine, so you’ll have to find the right freelance with its search features. Upwork lets you post your job and accept bids or proposals from suitable candidates. You can filter different candidates based on your criteria and find a suitable match from a pool of applicants. 

Design Specific Platforms 

Dribble and Behance are specific to graphic designers if you want to explore more niche platforms. Freelance platforms offer a safe business environment between freelancers and clients, which is something missing on platforms like Behance, where you’ll have to hire freelancers completely at your own responsibilities. 

Design Agencies

Another place to find and hire graphic designers would be design agencies. Agencies already have a filtering process; they usually have experienced graphic designers, eliminating the need for you to go through the hiring process. You do need to make sure you’re working with a reliable agency and agency designers tend to be a little on the expensive side. 

Related Post: How to Hire a Ghostwriter?

Evaluate Candidates 

Once you’ve picked a few good options, the next step is to evaluate them thoroughly to make sure they fit your requirements. Start by reviewing their portfolio, skill set, and experience. Check to see if they have worked with similar businesses in your industry. Look at their past designs and make sure they can satisfy your branding needs. Next, take interviews to gauge their communication skills and understand their design process. If you can get in touch with their previous employer and get some insights into their work ethic and quality, that would be super helpful. 

Frequently Asked Questions 

Let’s address some frequently asked questions about how to hire a graphic designer. 

How Much Should I Pay a Graphic Designer?

The pay of a graphic designer varies depending on factors like project type, experience, and location. A good freelance designer charges anywhere around $25 – $100/hour while an in-house designer normally charges between 40k – 80k USD/year. 

What is the Process of Hiring a Graphic Designer?

Define your project needs, long-term goal, and budget. Look for suitable candidates on online platforms and go through their portfolios and hire the best fit for your project. 

When Should You Hire a Graphic Designer?

Hire a professional graphic designer if you want to build a brand through online marketing and need consistent design support from an expert. 

What are the Qualities of a Good Graphic Designer?

The right graphic designer will have good communication, problem-solving, creativity, and technical skills. They should have a portfolio that showcases quality and relevance to your needs. 

Related: How to Hire a Pinterest Virtual Assistant?

Conclusion 

A graphic designer can help you create visually appealing social media visuals and make sure everything aligns with your branding. Freelance platforms like Fiverr and Upwork and design-specific platforms like Behance are some ideal places to look for the right talent for your needs. Just make sure you’re hiring the right resource by looking at their technical and soft skills. Also, look at their portfolio, client reviews, and references from past employers for an informed and effective hiring decision. 

Whether you want to write a book, run a blog, or start a podcast, you need high-quality content that resonates with your target audience. Effective writing requires a particular set of skills, a lot of time, and a deep understanding of reader psychology. If you’re reading this, you’re probably considering hiring a ghostwriter so that you can focus on other parts of your strategy. The global ghostwriting market is expected to grow at a CAGR of 6.5% during the forecast period, from 2021 to 2030. This mean people continue to hire ghostwriters for their projects. In this post, we’ll discuss how to hire a ghostwriter, including what qualities to look out for and the most important questions to ask before moving forward. Let’s dive in.

What Does a Ghostwriter Do?

A ghostwriter is a writer who writes for others. So, if you want to publish a book, you can hire a ghostwriter to write it for you and publish it in your own name. However, books aren’t the only type of content a ghostwriter can help you with. You can  get them to writer:

• Blog posts
• Social media content
• Business documents
• Speeches
• And more

Why Hire a Ghostwriter?

Your main purpose of hiring a ghostwriter may be to save time – but, a writer specializing on a topic helps you establish authority and drive results with your content. For instance, if you want someone to write marketing blog posts for your website, hire someone experienced in marketing. In addition, hiring a ghostwriter long-term helps you keep your tone and branding consistent.

How to Find a Qualified Ghostwriter?

Finding a writer you can rely on to deliver consistent quality can be hard, especially if you’re hiring for the first time. But, having the right information and approach can help. Here are some places where you can find a good ghostwriter for your next project.

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Freelance Platforms

Websites like Upwork, Fiverr, and Guru aren’t just for buying cheap one-off services. They’re a goldmine for high-quality resources you can use to grow any business. Upwork, for instance, is a perfect place to attract relevant talent. All you have to do is upload your job and wait for ghostwriters to send their applications. On platforms like Fiverr, the search algorithm takes the driving seat, sending clients to gigs. This means that as a buyer, you’ll rely heavily on the algorithm to find the best ghostwriters for your searched term.

Ghostwriting Agencies

Ghostwriting agencies already have a curated list of vetted writers, eliminating the need for you to go through the hiring process. Another advantage is that since they have multiple writers, you’ll get the right one for your project’s needs. However, note that agencies tend to be more expensive than individual freelance writers.

Related: Freelance vs. In-House (What’s the Best Way to Hire?)

What to Look for in a Ghostwriter?

Choosing a writer for your project goes beyond finding someone who can write well. You want a long-term partner who you can rely on. Here are the most important qualities to look for when hiring a ghostwriter.

Relevant Experience

See if they have relevant writing experience. Look at the industries and topics they’ve written on before. Also, the type of content they’re experienced with matters a lot. For instance, if you want to have someone write blog posts, don’t hire an e-book writer. Both are different in nature and require different skills. To check their experience, look through their portfolio. If they’ve worked on projects similar to yours, they’re a good candidate.

Ability to Match Your Writing Style

In most writing projects, establishing a particular writing style is crucial for branding and authenticity. A ghostwriter who can easily adapt to your writing style will help you do just that. It’s also an important trait to have when you’re working on different types of projects. For instance, you may need a witty article on a trendy topic one day and a serious, more professional one the other.

Strong Communication Skills

Writing projects often require constant back-and-forth communication. It involves discussions, revisions, and feedback. You want to work with someone who’s responsive and has solid communication skills to keep your projects on track. Plus, if a writer isn’t good at communication, how is he or she a good writer?

Related: How to Hire a Social Media Influencer?

Portfolio and Testimonials

Two of the most important things to consider when hiring a ghostwriter are their past work (Portfolio) and client testimonials (Or reviews). You’ll often find both on their portfolio website or freelance platform. Client testimonials and reviews tell you about the experience other people had with their ghostwriting services.

Mistakes to Avoid While Hiring a Ghostwriter

Here are some common mistakes you should avoid when hiring a ghostwriter:

• Choosing Based on Cost Alone: Don’t make your hiring decision solely based on the price. Cheap ghostwriters don’t always offer good-quality work.
• Ignoring Portfolio Samples: Always go through their best work before starting a project.
• Setting Unrealistic Deadlines: Writing is a time-consuming work. Give your writer enough time to complete the project.

How to Hire a  Ghostwriter: FAQs

Let’s discuss some frequently asked questions about how to hire a ghostwriter.

How Much Would a Ghostwriter Cost?

The cost of a ghostwriter depends on the scope of work, the writer’s experience, and your industry. For instance, books are generally longer than blog posts, which are longer than social media posts.

Is It Worth It to Hire a Ghostwriter?

If you want high-quality writing and don’t have the skill and time to do it yourself, hiring a ghostwriter is always the right choice.

Is It Illegal to Hire a Ghostwriter?

No, it’s not illegal to hire a ghostwriter. In fact, many authors, business owners, and public personalities use ghostwriters. Note that the ghostwriting arrangement is private, and as long as both parties agree to the terms, it’s a legitimate practice generally.

Conclusion

Hire a ghostwriter that doesn’t only know how to put words together. Make sure they’re reliable, can adapt to your writing style & project, and have the right experience under their belt. Also, consider hiring a ghostwriting agency if you have a decent budget and want to skip the hiring process. A ghostwriter is worth every penny when you’re looking for quality writing and want to focus on other aspects of your business. Lastly, the cost would vary depending on their experience, writing skills, and the type of project you’re hiring them for (Blog posts, e-books, business documents, etc.).

Related: How to Hire a Social Media Intern?

If you have a knack for producing high-quality visuals, Pinterest virtual assistance could be a great career path for you. The job involves an on-going collaboration with your employer or client and helping them achieve their Pinterest marketing goals. It requires an in-depth understanding of the Pinterest search algorithm and create content that the target audience can relate to. But, as someone who’s relatively new to the field, you might be wondering how to find Pinterest VA jobs or clients. In this guide, we’ll walk you through different client-hunting and job-getting strategies to help you get your first VA job as soon as possible. Let’s dive in.

Pinterest Virtual Assistant Jobs and How to Get Them: A Detailed Walkthrough

Let’s talk about different outbound and inbound methods of getting your first few clients or jobs in the Pinterest VA niche.

Send Cold Emails

Cold emails might seem a bit aggressive, but they’re an effective way to reach potential clients. Remember this: No one will pay heed to your message if it’s generic or doesn’t addresses their core concerns. Want to get a response? Personalize your message and tell them why they need your services. If you have the link to their Pinterest account, creating an audit with a report that highlights potential improvements is a great way to get them interested.

Here’s a cold email structure you can use as a starting point for your outreach:

• Start with a greeting. Use their first name if possible
• Compliment their business or say something positive about their Pinterest account
• Explain how you can help them grow their Pinterest account
• End your email with a simple call to action, for instance, “Are you free for a quick call on Monday?”

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Get Active in Facebook Groups

Networking inside niche-relevant Facebook groups is a perfect way to get yourself noticed by the right people. Start by joining groups related to Pinterest marketing in particular and digital marketing in general. Comment on others’ posts and publish your own every once in a while. Help people understand Pinterest marketing to position yourself as an expert. Business owners that have an audience on Pinterest might want to get traffic from the platform and you can help them do that. All you need is to get yourself out there and pitch your services at the right time.

Attract Leads Through Content Marketing

Content marketing refers to attracting a targeted audience by creating in-demand content on platforms like Google (Your website), social media, YouTube, and so on. Start by finding the topics and questions your target client would be interested in. Use Google autocomplete or a tool like Semrush to get a list of ideas. Create high-quality, helpful content consistently to build your trust. It’ll position you as an expert, potentially attracting a lot of leads to your Pinterest VA services.

Use Referrals from Existing Customers

Your existing customers can help you get a job or even new clients. They might know other business owners in the same industry, so why not ask them for a referral? A video testimonial can seal the deal as it builds your credibility as a service provider. Just reach out to your existing clients and ask for a quick referral or a testimonial.

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Optimize Your Website for Organic Leads

If you don’t already have a website, don’t wait any longer to create one. It’s like your digital office or shop where you showcase your skills, portfolio, client testimonials, case studies, and more. You don’t need to be a developer or even a designer to create a WordPress site these days. Pick a ready-made template and adjust the design based on your liking.

Use Pinterest to Market Your VA Service

Pinterest lets you reach more than 5 million users worldwide. You can market anything you want as long as your target audience matches the one that’s active on Pinterest. Luckily for you, Pinterest users with either growing or stagnant accounts are your direct prospects. What you can do is find accounts in a specific niche, such as DIY crafts, and reach out to the owner with a pitch. Ask them if they’d like you to manage their Pinterest account while they handle other aspects of their businesses.

Create Profiles on Job Boards and Freelance Platforms

Getting your first few Pinterest VA jobs requires you to put yourself out there, in front of the right people. Freelance platforms like Upwork and job boards like Indeed are designed for that specific purpose. Create and optimize your service profile on these platforms to get yourself noticed by potential clients.

Related: How to Hire a Pinterest Virtual Assistant?

Pinterest Virtual Assistant Jobs: FAQs

Let’s address some frequently asked questions about Pinterest VA jobs.

How Can I Become a Pinterest Virtual Assistant?

To become a Pinterest VA, you need to get the right skills first. Then, get yourself noticed by the right people by implementing effective digital marketing strategies, such as the ones discussed in this article.

How Much Do Pinterest Virtual Assistants Make?

The amount you can make as a Pinterest virtual assistant varies depending on your experience, skill level, and client. On average, you can expect to get paid around $20 – $30 per hour if you have the right skills.

How to Work for Pinterest with No Experience?

Start by creating your Pinterest profile and optimizing it for the search algorithm and users. Use different digital marketing strategies to get clients as a Pinterest virtual assistant.

Conclusion

Getting your first job as a service provider can be tough especially when you have a decent amount of competition in the industry.  Having said that, having the right skill set, such as a firm grip on Pinterest design best practices and SEO, helps you stand out. One of the first things you should do is create and optimize your Pinterest profile. Practice Pinterest marketing best practices on your own profile before implementing them on a client’s. Next, use the marketing strategies from this blog post to get your first (Or next) Pinterest VA job and stay competitive by continuously improving your skillset.

You May Also Like: What Does a Social Media Influencer Do?

If you’ve spent time on a social media platform like YouTube, Instagram, and TikTok, you’ve probably seen people who seem to make a living with their content. Depending on their niche, the content could be about their life, the latest trends in a specific industry, helpful tips on in-demand topics, etc. But, what does a social media influencer do exactly? In this blog post, we’ll walk you through the process of becoming a social media influencer, what they do all day, and why brands work with them to promote their products. Let’s dive in. 

Who is a Social Media Influencer?

A social media influencer is someone who has built a sizeable following on one or more social media platforms. People who follow influencers trust their word, paving the way for lucrative business partnerships with brands. Influencers can be divided based on the number of followers into the following types:

• Nano influencers: Less than 10,000 followers
• Micro-influencers: 10,000 to 50,000 followers
• Macro influencers: 50,000 to 1 million followers
• Mega influencers: Over 1 million followers

Note that the value of an influencer doesn’t only depend on their follower count. It also depends heavily on the niche and how engaging their content is. 

Related: How to Become a Short-Form Video Editor?

What Does a Social Media Influencer Do?

Here’s what a social media influencer typically does on a regular basis:

Content Creation 

Probably the biggest task for an influencer is to create content that adds value to the lives of their audience. Consistent content creation is the only way they can build trust and attract brand deals. They have to come up with new ideas for posts, videos, and Reels depending on the platform and the target audience. Plus, it’s not just about snapping a picture or shooting a video; influencers need to edit and polish their content before hitting the publish button. 

Engaging with Followers

Publishing content on a regular basis is only part of the process. To build trust, you need to engage with them directly by replying to messages, comments, and hosting Q&A sessions. 

Collaborating with Brands

When an influencer reaches a certain amount of followers and a degree of engagement, they start getting sponsorship deals. Collaborating with brands takes up a decent amount of time for influencers with a sizeable following. 

Related: How to Hire a Pinterest Virtual Assistant?

Affiliate Marketing

Depending on the topic of their social media accounts, influencers can also make money by promoting affiliate offers. For instance, a digital marketing influencer could make commissions by promoting web hosting services in their videos. Affiliate marketing is a great way to maximize your income as an affiliate marketer. 

Why Do Brands Hire Social Media Influencers?

Traditional advertising doesn’t work as well as it used to; consumers know when they see an ad and they don’t like to be sold to. This is where influencer marketing can stand out. It leverages trust. Brands work with influencers for the following reasons. 

To Access to a High-Quality Audience

Influencers spend their time and effort to build an audience around a particular topic or industry. As a result, people trust their word. This lets brands put their products in front of a high-quality audience that’s more likely to take action. 

To Generate More Leads and Sales

When an influencer endorses a product, the likelihood of a lead converting into a customer increases multiple times. Influencers can also help you generate leads by sending their audience to your optin forms. 

What Skills Do Social Media Influencers Need?

Being a successful influencer requires a particular set of skills. Some important ones are:

Creativity: As an influencer, you need to consistently come up with great content. Whether it’s an update on the upcoming video or coming up with an attracting deal to get more attention, creativity is key. 

Knowledge of Social Media Platforms: Every social media platform is unique. You need to understand their rules and algorithms to grow your account. 

Communication: You need to have effective communication skills to create helpful and engaging content. It’s the number one skill you need to collaborate with brands as well. 

Related: Social Media Interview Tips for Graduates

How Do You Become a Social Media Influencer?

Here’s how you can become an influencer step-by-step. 

Pick a Niche

Start by selecting a particular niche. It could be business, health, productivity, etc. This helps you build trust, create quality content, and focus on a particular audience, improving your chances of success. 

Create Content Consistently and Engage with the Audience

A major part of an influencer’s working day goes into coming up with content ideas, creating content, and engaging with the audience. Unless they’ve hired someone to manage all these aspects of their business. 

Collaborate with Brands

Communicating with potential and existing business partners is another important part of an influencer’s job. Sometimes, you’ll have to reach out to potential businesses. Other times, you’ll be approached by businesses with inquiries. 

What Does a Social Media Influencer Do: FAQs

Let’s address some frequently asked questions about the job of a social media influencer. 

Do Social Media Influencers Get Paid?

Yes, social media influencers get paid through sponsored posts, long-term brand partnerships, and affiliate marketing. 

What Do Social Media Influencers Do All Day?

Social media influencers come up with content ideas, create content, engage with their audience, and collaborate with influencers. 

What is the Purpose of a Social Influencer?

The purpose of a social influencer is to showcase a brand or its product to a niche audience. For instance, fitness influencers work with supplement brands. 

Related: What Does a Social Media Intern Do?

Conclusion 

Social media influencers are marketers with a niche following. They come up with content ideas, create content, engage with their audience, and collaborate with brands. Skills needed to be a successful influencer marketer is creativity and a deep understanding of social media platforms. To become a social media influencer, start by selecting a niche. Then, consistently create content based on your target audience’s pain points and desires. To monetize your following, you’ll publish sponsored posts for brands and promote affiliate products. Consistency in content creation and understanding what works for a particular social media platform is crucial for long-term growth.