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How to Hire a Social Media Influencer: Step-by-Step

According to research, 75% of people turn to social media for purchasing advice. Influencer marketing is probably the best way to market a business or product at scale. It eliminates the most time-consuming, and sometimes intimidating, steps in marketing: Building a niche following. But, hiring a social media influencer to get relevant eyeballs on your […]

How to Hire a Social Media Intern? A Step-by-Step Guide

A good social media intern can help you establish a solid online presence. But, finding the right resource in this competitive digital marketing landscape can be a challenge. You need to consider a range of factors to filter out the right candidate. The good thing is that you’re not paying through the nose to hire […]

What is a Social Media Advertiser and How to Become One

Brands use social media advertising to reach new audiences and pull them into their marketing funnels. However, they need skilled resources to help them implement the best practices and manage the technical aspects of the process. This is where a social media advertiser comes in. As an advertiser, your role is to run and manage […]

How to Use LinkedIn Effectively for Job Search

It’s harder than ever to stand out as a job aspirant in this crowded online environment. However, with careful planning, you can maximize your chances of getting noticed and hired by the right recruiters. LinkedIn, the largest professional social network, makes it easier by providing the necessary tools and networking opportunities. In this guide, we’ll […]

Influencer Vs Content Creator: A Detailed Comparison

Becoming an influencer or a content creator may seem like an easy task. After all, anyone with a camera can shoot videos. In reality, it requires the right strategy and a lot of consistent effort. And, although some areas overlap, content creators and influencers aren’t the same people. An influencer is mostly a content creator, […]

Best Social Media Jobs and How to Get Them

Are you looking to get into social media marketing? Or, are you weighing your options to decide on the most lucrative and rewarding social media job? Either way, we’ve got you covered. In this blog post, we’ll talk about the best options out there, helping you identify the right path for yourself. Let’s dive in. […]

How to Become a Social Media Manager Without a Degree

In 2024, an estimated 5.17 billion people use social media. Businesses are trying to connect with their target audience and build a following online, which makes social media management one of the most in-demand skills in this digital world. The job involves managing brands’ social media accounts and helping them achieve their marketing goals cost-effectively. […]

How to Become a Social Media Moderator

Social media platforms connect people all around the world. Businesses use these social media platforms to connect with their target audience. But, since social media marketing has a lot of moving parts, they outsource it to professionals. A social media moderator is a marketing professional who helps brands manage and grow their social media audience. […]

How to Become a Social Media Strategist

Crafting a result-oriented social media strategy requires skill, creative thinking, and experience, among other skills. This is why a social media strategist is in high demand. The job involves creating, evaluating, and tweaking social media content to help a brand achieve its marketing goals cost-effectively. In this blog post, we’ll tell you how to become […]

What Does a Community Manager Do

Brands need to build their reputation as original, credible, and relatable. Social media is revolutionizing the way brands and individuals connect. Today, every brand can have a well-knit online community of customers as well as prospects.  But, creating a community is one thing; managing it effectively for building and maintaining a positive reputation is another. […]