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What Does Social Media Optimization Mean?
Over 5.4 billion people use social media these days. If you want to stand out as a creator, business owner, or brand, social media optimization is no longer optional for you. It’s a necessity. But what exactly is SMO? At its core, social media optimization refers to making your social profiles more visible, active, and […]
How to Find a Marketing Job?
Marketing jobs are expected to grow by 10% from 2020 to 2030. However, landing a good marketing job can feel like a daunting task, especially because of so many roles and the increasing competition. Finding a job that complements your background, skills, and interests is ideal. But, what if you don’t have a clear path? […]
How to Find Micro-Influencers for Your Brand
Influencer marketing is a powerful way to boost the ROI of any business, but you need to work with the right influencers to make this strategy work. The good thing is establishing lucrative influencer partnerships doesn’t have to be complicated if you know where to look for the right people and how to negotiate. In […]
How to Hire a Video Editor (The Right Way)
In today’s competitive environment, having a well-rounded marketing strategy is a must. Videos are one of the most powerful weapons in a marketer’s arsenal, helping them engage and convert their target audience. According to data, videos with professional editing have a 20% higher retention rate than poorly edited videos. If you’re running a business, you […]
Using Social Media for Hiring: A Step-by-Step Guide for Recruiters
According to a report, 84% of organizations use social media for hiring. Social media gives you the information you need to understand a candidate’s suitability for a job role. If you’re not active on social media, it might be time to get active as it offers multiple other benefits for companies trying to grow online. […]
What Does a Social Media Analyst Do (And How to Become One)
Did you know that about 77% of small businesses use social media to market their products or services? And, yet many of these businesses don’t have an effective social media marketing strategy. What if you could help them grow by analyzing their current strategy and coming up with a better one? If you’re considering becoming […]
How to Become a Social Media Consultant: A Comprehensive Guide
Do you know that 56% of non-freelancers say they’ll likely be a freelancer in the future? The gig economy is flourishing and so is the demand for remote jobs and contractual work. Given the growth trajectory, social media consultancy is a great career path to explore, especially if you have a knack for creating content, […]
How to Hire a Graphic Designer: Everything You Should Know
Did you know that 24% of graphic designers stay in a job for less than 12 months? This indicates a need for companies and businesses to use more effective hiring strategies. Graphic designers are an essential part of almost every digital marketing team. From blog posts to social media ads, you need great graphics to […]
What Does a Social Media Agency Do?
A social media agency offers a range of services, including ongoing management, community support, ad campaigns, and more. It helps businesses generate leads and sales with social media marketing. This means that by hiring a social media company, you can let the experts take care of marketing while focusing on what matters more – making […]
How to Use LinkedIn to Hire: A Step-by-Step Guide for Recruiters
LinkedIn is the go-to platform for many companies when it comes to hiring the right talent. And why not? It houses top professionals from most industries. And, it has over 1 Billion monthly active users. But, despite that, there’s still a possibility of ending up with the wrong resource. This is why in this post, […]