Online content is important for businesses because it allows them to connect and engage with their target audience in such a way that traditional media cannot. Through online content, potential customers understand a business and develop trust in it.
With so much information available on the internet, it has now become more important than ever to produce, share, and manage high-quality content that keeps your audience coming back for more.
This is where the online content coordinator comes to help. He handles online content, including videos, blog posts, social media posts, etc., to ensure your business can target more people and increase its sales.
This article will guide you on how to become a successful online content coordinator and help businesses expand their reach.
Who is an online content coordinator?
An online content coordinator is in charge of online content, including social media posts, blog posts, and web content. He checks the accuracy, layout, visual components, and some other elements of the content so he can use it for marketing purposes and fulfill business goals.
As an online content coordinator, you may have to work with content writers, designers, photographers, and web developers to write and edit content, update social media profiles, and customize websites according to the needs and goals of the business.
The term ‘online content coordinator’ is a broad term. It can be divided into the following types.
Types
Social media content coordinator: They are responsible for creating different forms of content, such as social media posts, copies, videos, etc., for the social media profiles of the company they are working for.
Web content coordinator: They create content for the website, including web pages, about us pages, landing pages, etc. Their content can be in both written and visual forms.
Blog coordinator: A blog coordinator is responsible for creating content for blogs. It includes blog posts, videos, images, infographics, etc.
Content coordinator duties
The responsibilities and duties of an online content coordinator are not fixed. They vary from company to company. Enlisted below are the basic duties that an online content coordinator is expected to play.
- Write different forms of content, including blog posts, articles, social media posts, sales copies, emails, video scripts, etc., to create tailored content to promote a company and help it increase its revenue.
- Edit different forms of content before they are published on the internet and made available to the target audience. Unedited content can divert readers’ attention and reduce your credibility.
- Update social media accounts and blogs by regularly sharing fresh, unique, and engaging content. It helps the online content coordinator stay connected to his target audience. It also allows him to get in front of more and more potential customers.
- Partner closely with the content strategy team and help it define content goals and plan, design, and execute a content strategy accordingly.
- Oversee a team of content creators consisting of photographers, writers, graphic designers, and copywriters to make sure their content aligns well with the content strategy. Guide them throughout the content creation process if they have any confusion.
- Conduct market research to learn more about the needs and preferences of your target audience. Doing so will allow you to create content that your target audience likes to read or watch.
- Do a competitive analysis to have an idea of the competitors’ content strategy. The online content coordinator also compares his content with the content of competitors to find where they need to improve.
- Provide content ideas to content creators. For this, the online content coordinator does keyword research to see the popularity of certain topics and their competition. He gathers data from the internet consisting of the latest trends, upcoming public events, etc., to share it with the content creators and give them fresh content ideas.
Online content coordinator skills
If you wish to become an online content coordinator, make sure you first learn the following skills.
- Creative writing: You should know how to write blog posts, social media posts, emails, and video scripts, so you can write tailored material for marketing purposes.
- Editing and proofreading: You should be able to analyze and read the content thoroughly to make it error-free, understandable, and engaging.
- Graphic designing: In addition to preparing written content, you will also be responsible for creating visual content like videos, images, product photos, etc. You should know how to use popular graphic designing apps, so you can edit visual content according to the needs of the medium where you are going to publish it.
- Content marketing strategy: You should know how to design and execute a content marketing strategy, so you can increase the reach, awareness, and sales of the brand.
- Understanding of important content metrics: As an online content coordinator, you will have to assess the performance of content strategies. For this, you should know which metrics to track to determine the success rate of a campaign.
- Multitasking: An online coordinator has to perform multiple tasks in a day. He manages profiles, runs campaigns, analyzes metrics, uploads new posts, and generates content. All these tasks are done one after the other or sometimes side by side.
- Time management: It is very important to complete daily tasks on time, so the workflow does not get disturbed. An online content coordinator knows how to manage time and complete the assigned work on time.
Online content coordinator salary in the United States
The annual pay of an online content coordinator depends on different factors. A content creator working in a large company in a big city will probably have a higher salary than a content coordinator working in a small firm in a small city.
Regardless of the company you work for, the average annual total pay of an online content coordinator is approximately $67,784 in the US, consisting of $53,834 per year base pay and $13,950 per year the additional pay you get in the form of bonuses, tips, etc.
If you are interested in working in the cities that pay the highest online content coordinator salary, you should try finding jobs in Santa Clara, Seattle, Portland, and Washington. According to Zippia, companies in these cities pay the highest salaries to content creators.
How to become an online content coordinator
Follow this step-by-step guide to become a successful online content coordinator.
Get a bachelor’s degree.
Your qualifications are very important for this job. You should have a bachelor’s or a master’s degree in a related field. Some examples of the related fields are:
- Mass communication
- English literature
- Content writing
- Creative writing
- Graphic design
- Digital media marketing
- Social media marketing
- Marketing
- Business
- Journalism
Many educational institutes offer degrees in these subjects. You should get yourself enrolled in a college to get at least a bachelor’s degree. People who have a bachelor’s degree in any other subject, let’s say biological sciences, can still apply for the job if they have experience and required skills.
Take a content coordination course
If your background is different, it is better to complete a content creation or content coordination course to make sure you are up to date and have enough knowledge about content coordination. Many online institutes are offering content coordination courses. Some are free, while others are paid. Choose any of these courses based on what you find the best, and learn the skills you need to apply for the job.
Learn about SEO
You should also learn what search engine optimization (SEO) is because it plays an important role in content engagement and ranking. If you are not familiar with SEO practices, you might end up writing content that is not beneficial for the company, even if it is informative and unique.
SEO is required to rank the content higher in research results so more and more visitors can come to your site or social channel and help you boost your sales.
Create social media profiles and a website
The best way to start content coordination is to create your website and social media profiles and post content that you have written, proofread, edited, and optimized. It will give you hands-on experience in creating sites and profiles, which will certainly help you do the same task for your employer when you get hired for a job.
Experience gained through this process will also help you give better answers to the questions during a job interview.
Look for an entry-level content marketing role
Unfortunately, online content coordination is a mid-level role. It means if you want to get this job, you will have to start from an entry-level job like content marketing, and then you move to the content coordination post.
Note that not all marketing jobs have the same requirements. Read the job description carefully and choose the job whose tasks are related to writing, blogging, and social media content creation or management.
Perform online content coordinator roles
In your entry-level role, you should try doing a content coordinator’s tasks to expand your skill set. If your content marketing team has not yet prepared a content calendar, you can volunteer to create one. Or, if the content publisher is busy with a project whose deadline is approaching, maybe you can ask them to allow you to publish content, so they can focus more on the important project.
Doing this will help you learn new skills every day and gradually prepare for the online content coordinator role.
Apply for an online content coordinator post
Now, you probably have everything you need to become an online content coordinator. So, apply for an online content coordinator role as soon as a vacancy becomes available. Prepare for the interview and do your best to get the job you always wanted to have.
Can I become an online content coordinator?
The online content coordinator role is not for everyone. A person with poor content creation skills and creativity is not suitable for this job.
In contrast, if you have a passion for writing and designing and you are creative and internet savvy, you might be the right candidate for this job. You can become a successful online content coordinator by learning and sharpening a few more related skills.
How long does it take to become an online content coordinator?
A person having a bachelor’s degree can become an online content coordinator in a maximum of 6 to 12 months, depending on how fast they complete relevant courses and learn new skills. But, if you are still doing your bachelor’s, you will probably have to wait for years to first complete your degree, learn skills, and then apply for an online content coordinator job to get that title.
Careers for an online content coordinator
The good thing about becoming an online content coordinator is that it provides multiple career pathways, allowing you to change your career whenever you want and still get many career options. Here are the careers you can choose after becoming an online content coordinator.
- Creative content writer
- Graphic designer
- Content marketing consultant
- Content marketing specialist
- Content marketing strategist
- Social media content manager
- Web content manager
- Blog post writer
- Copywriter
Is an online content coordinator a good career choice?
According to Zippia, the job growth rate for the content coordinator role is nearly 13%, indicating how more and more businesses are now seeking content coordinators to handle, manage, and publish their content. The increase in the growth rate shows the demand for this role is going to increase more in the future. If you have a passion for content creation, this job role is certainly a good career choice for you.
Online content coordinator interview question
These are the common questions that an interviewer may ask an online content coordinator during an interview.
- How do you write copies?
- How do you get topic ideas?
- How do you analyze the quality and performance of your competitors’ content?
- How do you upgrade your years-old content?
- Which tools do you use for SEO?
- Have you ever created a content strategy? What was its performance?
Summary
Online content coordinators can produce, share, upload, upgrade, edit, and proofread content on multiple social media channels, websites, and blogs to increase the number of leads and sales. He handles all the content-related tasks in an organization to ensure high-quality, fresh, and engaging content is consistently shared with people.